About Us

About Fashion Story

Fashion Story is a luxury Indian wear label that reimagines tradition through a modern, refined lens. Known for its bespoke, handcrafted ensembles, the brand seamlessly blends culture, craftsmanship, and contemporary design. Each piece is created using only the finest of fabrics chosen for their graceful drape and timeless richness. Innovative digital printing techniques add depth and detail without the weight, making every garment feel light on the body yet rich in visual texture. From festive celebrations to intimate occasions, Fashion Story delivers couture that’s rooted in heritage, elevated by artistry, and tailored to tell your story. 

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Meet the Founders

With over 30 years of experience, Foram is the soul of Fashion Story’s heritage-rich aesthetic. Her mastery of Indian textiles and traditional techniques brings authenticity to every garment. She believes in the poetry of precision, where every detail matters. 

Her timeless vision anchors the brand in cultural depth and artisanal excellence. She is the keeper of legacy, turning tradition into wearable art.

A NIFT Mumbai and FIT New York alumna, Jinisha brings global flair to Indian fashion. Her designs reflect a fearless blend of contemporary silhouettes and cultural storytelling.

She infuses bold creativity into every piece without losing sight of its roots. Her presence injects an unmistakable edge into the brand, making tradition not just relevant, but aspirational. She believes fashion should start a conversation, about identity, about heritage, about the future and she designs with that dialogue in mind.

Together, this mother-daughter duo weaves a powerful narrative where legacy meets a modern lens.  
Foram’s timeless wisdom and Jinisha’s contemporary vision create a synergy that defines Fashion Story’s unique identity. Their collaboration is a celebration of contrasts: the precision of age-old craftsmanship brought to life with bold, new expression.

What truly unites them is a shared passion for vibrant colours, rich textiles, and the spirit of celebration. They love working with colour in all its joy and intensity, designing pieces that embrace the festive feel of Indian traditions. Whether it’s for a wedding, a ritual, or a moment of joy, their collections reflect the emotion and energy that make every occasion unforgettable.

Together, they are redefining Indianwear for the modern wearer, rooted in heritage, yet full of movement, relevance, and soul.

More than co-founders, they are storytellers, stitching together generations through fabric, feeling, and flair. At Fashion Story, every garment is a celebration of craft, culture, and the women who wear them.